So a former Estée Lauder exec with eczema decides to make her own brand. Radical concept: makeup that doesn’t make you want to peel your face off. Tower 28 built their whole thing on the National Eczema Association seal. That’s not a flex — it’s a clinical promise.
The real tell? They actually publish the list of 1,500+ banned ingredients on their site. No one does that unless they’re serious.
It’s a tinted mineral sunscreen — $36 for 1 oz. SPF 30, 20% zinc oxide. The claim that got me: “one-step complexion.” Meaning it replaces foundation, sunscreen, AND moisturizer if you’re lazy like me.
Shade Range
10 shades. Not great, not terrible. The light-mediums actually have undertones that don’t read corpse.
Finish
“Natural dewy” — code for not matte, not greasy. Just sits there looking like skin.
The SPF Game
Mineral only. No chemical filters. Your face won’t feel like a chemical experiment.
Photo: JOGphotos / Unsplash
No fragrance, no essential oils, no drying alcohols. The formula is boring in the best way — it’s just zinc, soothing stuff, and pigment. Nothing to trigger your rosacea.
- Zinc Oxide 20%: Physical SPF that sits on top, doesn’t absorb
- Green Tea: Anti-inflammatory — calms redness as you wear it
- Chamomile: Another soothing agent, not just marketing fluff
- Squalane: Light moisture, doesn’t clog pores
Photo: Natallia Photo / Unsplash
First pump — thin, runny liquid. I braced for chalky disaster. Instead it melts in like a light moisturizer. Dries down in maybe 30 seconds. Zero white cast on my medium skin tone, which is rare for mineral SPF.
Week 2 honest take: it pills if you layer too much skincare under it. I stopped using my thick moisturizer underneath and suddenly it worked perfectly. Unexpected win.
Photo: Derek Owens / Unsplash
My redness didn’t disappear — it just looked like less of a thing. My skin didn’t freak out after 3 days of wear. That’s the win right there: no reaction is the reaction you want.
Photo: Divya Bhardwaj / Unsplash
Not a miracle. Just a genuinely non-reactive SPF that looks decent. For sensitive skin that’s basically a unicorn.