Alisa Kerr was mixing serums in her Manhattan apartment because no product on earth would touch her acne scars. Not cute. Not sustainable. So she made her own.
The radical part? She decided skincare shouldn’t feel like punishment. That’s how InnBeauty Project was born — not in a sterile lab, but on a stove where she accidentally burned a batch and realized her landlord would kill her.
It’s a jelly-textured hydrator with niacinamide and azelaic acid. $28. The claim that got me: “looks like a slushie, works like a treatment.” I’m a sucker for a gimmick that actually delivers.
Pore-refining matrix
Smooths texture without that tight, stripped feeling
Slushie gel texture
Literally looks like a blue raspberry slushie — weirdly satisfying
No-nonsense packaging
Airless pump that doesn’t waste a drop. Rare.
Photo: Angelina / Unsplash
Three hero ingredients doing the heavy lifting. No filler nonsense. The formula is surprisingly stripped down for a viral product — which is refreshing because most “trending” serums have 47 extracts that do nothing.
- Niacinamide: Calms redness + shrinks pores over time
- Azelaic Acid: Fades dark spots without irritation
- Polyglutamic Acid: Holds 4x more moisture than hyaluronic acid
- Allantoin: Soothes so your barrier doesn’t freak out
Photo: Christian Agbede / Unsplash
First pump: it’s a jelly blob that melts into water on contact. Absorbs in about 8 seconds — no joke. Smells like nothing, which I prefer because scented serums are usually lying to you.
Week 2: my chin texture started smoothing out. The unexpected part? It actually helped my retinol barrier repair. I layered it over tretinoin and woke up without that angry red look.
Photo: Ali Pazani / Unsplash
After 4 weeks: pores are visibly smaller. The dark spot from a breakout I had in March is 60% lighter. Still have texture on my nose because nothing fixes that overnight.
Photo: Fleur Kaan / Unsplash
This is the rare viral product that deserves the hype. It’s not magic — it’s just smart formulation that doesn’t pretend to be more than it is. Your skin will thank you, your wallet will survive.