Tower 28 Beauty slapped “clean” on a mineral SPF and the internet lost its mind. I get it—non-nano zinc is the gold standard.
But here’s the thing: “clean” isn’t regulated. It’s a marketing term. And this one? It’s actually legit—no hidden nasties, just a very specific formula that works.
It’s a tinted mineral SPF 30, $32 for 1.7 oz. The claim that made me roll my eyes: “no white cast.” Spoiler—they kinda nailed it.
Zinc Oxide 20%
Blocks UVB and most UVA without oxybenzone drama.
Tinted Flex
Sheer coverage that adjusts to light-to-medium skin tones—fair warning, deeper shades will look ashy.
No Fragrance
Zero scent. You won’t smell like a sunscreen beach ball.
Photo: Vya Naturals / Unsplash
Aloe and glycerin are the hydrators here—not heavy oils. Green tea extract fights redness, but it’s not a serum-level dose.
One weird thing? No silicones. That’s rare for a tinted SPF. Means it breathes, but doesn’t blur pores like a primer would.
- Zinc Oxide (20%): Broad-spectrum shield, reef-safe
- Aloe Leaf Juice: Calms irritation instantly
- Glycerin: Draws moisture without stickiness
- Green Tea Extract: Anti-inflammatory, not just filler
Photo: Aleksandrs Karevs / Unsplash
First pump—it’s thick. Like yogurt thick. But it melts into skin in about 15 seconds if you warm it between fingers first. Leaves a satin finish, not matte or greasy.
Week two: I accidentally rubbed my eye and it didn’t sting. That’s huge. But by 4 PM, my T-zone looked a little shiny. Not greasy—just… present.
Photo: BATCH by Wisconsin Hemp Scientific / Unsplash
No breakouts. No new sunspots. My redness was slightly calmer by week three—probably the zinc doing its anti-inflammatory thing. But it didn’t fade my existing dark spots.
Photo: Oleksandr Brovko / Unsplash
It’s actually clean—no greenwashing here. Just a solid mineral SPF that works best for fair-to-light skin types who hate sunscreen texture.