Hailey Bieber Erewhon Smoothie Face Mask: Does It Work?

Celebrity Check

The $58 smoothie mask went viral in hours—but strip away the celeb glow, and the ingredients tell a very different story.

Expert Analysis · Honest Reviews · Real Results

1.🍓The $58 Smoothie

Hailey Bieber sold out Erewhon’s smoothie. Then turned it into a face mask. Because of course she did.

It sold out in hours — but strip away the celeb glow, and the strawberry powder inside costs less than your morning oat latte.

2.🧪What’s In The Jar

It’s a pink gel-cream mask. $58 for 1.7 oz. Claims to “replenish and soothe” in 10 minutes — basically a smoothie for your face, minus the blender cleanup.

Strawberry Seed Oil

Smells like a Jamba Juice, not skincare.

Probiotics

Sounds fancy. Means “might calm redness, might do nothing.”

Snow Mushroom

Holds water. That’s it. Not a miracle.

three bottles of whitening gold sitting next to some flowers

Photo: ajie wp / Unsplash

3.💸The Ingredient Reality

Three hero ingredients. One is basically a fruit you can buy for $3. The others are fine — just not $58 fine.

Strawberry Seed Oil: Light antioxidant, mostly just smells cute
Probiotics: Could calm irritation — or just sit there looking pretty
Snow Mushroom: Hydration sponge, but nothing hyaluronic acid doesn’t do cheaper
Glycerin: The real MVP here, and it’s $0.02 per batch

Photo: Harper Sunday / Unsplash

Squeezes out like a pink jelly. Slathers on cold — almost bracing. Dries down in 8 minutes exactly, then you rinse and feel… fine. Not plump. Not dewy. Just fine.

Two weeks in: my skin didn’t revolt, but it didn’t glow either. The real surprise? My $12 Korean sheet mask did more. This is a vibe purchase, not a workhorse.

💡

One Thing: Use it as a 5-minute morning mask, not 10. Any longer and it dries tight — counterproductive for “soothing.”

5.📉Did It Actually Do Anything?

Redness? Maybe 10% less. Hydration? Barely registered on my moisture meter. Pores? Same as before. This isn’t a fixer — it’s a treat. A $58 treat.

✅

Buy if

You want a celeb-branded novelty for your bathroom shelf and have cash to burn.

⏭️

Skip if

You actually want results — or hate spending $58 on something that feels like a gimmick.

💰

Worth it?

Only as a gift for a Hailey superfan. For yourself? Absolutely not.

6.🏷️The Bottom Line

It’s a $58 smoothie for your face that tastes like hype and delivers like a $12 mask. Buy the strawberry powder, save the rest.

4.5/10

Cute, not effective — skip it

🛍️

Where to Buy: Erewhon or Hailey’s site — but get the travel size ($28) first. You won’t want a full jar.