Is REM Beauty Sweetener Foundation As Good As Drugstore?

Celebrity Check
Ariana Grande’s liquid foundation costs the same as drugstore — but does it actually outperform a $9 Maybelline?
Expert Analysis · Honest Reviews · Real Results
1.🔍The $24 Question

I slapped REM Beauty Sweetener Foundation on one side of my face and my trusty $9 Maybelline Fit Me on the other. Then I went to a sweaty bar.

By midnight, the Maybelline had slid off my chin like a bad date. The REM? Still sitting pretty — but it also made me look slightly… gray? That’s the trade-off nobody talks about.

2.💸What You’re Actually Paying For

It’s $24 — literally the same as a drugstore mid-tier. The claim: “vegan, breathable, skin-like finish.” I call it: “foundation that doesn’t know if it wants to be skincare or makeup.”

1

Medium-buildable coverage

One pump covers redness. Two pumps looks like real skin that slept well.

2

The shade range is stupidly good

30 shades. The undertones actually make sense — not all orange or pink.

3

Zero transfer on my coffee cup

But it did crease in my smile lines after 6 hours. Pick your poison.

black and red square frame

Photo: Evangeline Sarney / Unsplash

3.🖌️The Ingredient Tea

It’s packed with squalane and hyaluronic acid — normally good for dry skin. But here’s the catch: it feels hydrating going on, then dries down slightly matte. Your moisturizer matters more than this foundation does.

  • Squalane: softens without grease
  • Hyaluronic Acid: plumps fine lines temporarily
  • Vitamin E: anti-oxidant, not a preservative
  • Silica: that blurred-filter effect
a close up of a person's mouth with a ring on it

Photo: Roman Petrov / Unsplash

4.👩‍🎤The Real Wear Test

Out of the bottle it’s watery — think runny yogurt. Blends in 20 seconds with fingers, but a damp sponge makes it look like you have zero pores. First wear: I felt dewy but not oily. Second wear: it clung to a dry patch near my nose I didn’t even know existed.

Week 3: I realized it oxidizes slightly after 30 minutes. Not dramatically — just enough to make you wonder if you picked the wrong shade. Weirdly, it looks better after 4 hours than at application.

💡

One Thing: Shake it like a Polaroid picture — the formula separates in the bottle. Also: set your T-zone with powder or you’ll look like a glazed donut by hour 5.
person holding amber glass bottle

Photo: Christin Hume / Unsplash

5.📊Does It Beat Drugstore?

My pores looked smaller. My redness was gone. But my dry patches? Still there. The Maybelline covered more, but the REM looked more like skin. Pick your priority.

Buy if
You have normal-to-combo skin and want a celebrity brand that actually works — not just a cash grab.
⏭️

Skip if
You’re oily or have texture issues. This foundation is polite, not a miracle worker.
💰

Worth it?
For $24? Yeah. It outperforms most drugstore foundations in finish, but not in longevity.
a table topped with lots of different types of cosmetics

Photo: Alexandra Tran / Unsplash

6.🧴Final Honest Take

It’s a good foundation that thinks it’s a great one. Fine for daily wear, but don’t expect it to survive a wedding or a crying session.

7.2/10
Solid daily driver, not a hero
🛍️

Where to Buy: Ulta or rembeauty.com — grab the mini first if you’re between shades. Returns are easy.