Tatcha quietly swapped the formula on their bestselling serum — and no one asked for this drama. The old version had a cult, the new one has a fight club.
The real issue? They swapped the texture from a silky gel-cream to a watery slip. That one change split the internet faster than a skincare TikTok feud.
$89 for 1 oz. They claim “dewy glass skin in 3 days.” That’s aggressive — and I respect the confidence.
New delivery system
It now sinks in 8 seconds flat. No film, no waiting.
Scent change
Old version smelled like a spa. New one? Faintly like a cucumber that got into a fight with rice water.
Bottle redesign
Same iconic purple, but the pump now shoots a tiny jet stream. Aim carefully.
Photo: Natasha Kendall / Unsplash
They bumped up the fermented rice water (classic Tatcha flex) but dialed back the squalane. That’s the whole debate — less oil, more water. Dewy vs. drenched.
- Fermented Rice Water: Brightens without stripping
- Hadalabo-style Hyaluronic Acid: Actually holds water, not just claims it
- Glycerin: The boring workhorse that does 90% of the heavy lifting
- Squalane: Reduced — so dry skin types, watch closely
Photo: Harper Sunday / Unsplash
First pump felt like water. Then it vanished. No tackiness — but also no “I just did something” feeling. Weirdly addictive for oily skin, borderline disappointing for the chronically dry.
Week three hit different. My forehead stopped drinking moisturizer by noon. That never happens. Unexpected win for combo days.
Photo: ibnu ihza / Unsplash
My skin looked more even. Less “tired office” and more “slept 8 hours.” But my dry patches? Still there. This isn’t a cure-all — it’s a finisher.
Photo: Linh Ha / Unsplash
The reformulation is a lateral move — not better, not worse, just different. It’s a glow for people who hate feeling gloppy.