Kendall Jenner’s 818 brand dropped a skincare line and I sprayed it on my face like a shot. No chaser.
The hook is obvious — liquor brand makes face mist — but I’m actually more interested in whether a celebrity name can sell water in a can. Turns out, it’s not water. It’s a $32 mist that smells like a spa and a margarita had a baby.
It’s a hydrating mist with 818’s signature agave extract (yes, the plant that makes tequila). The claim: calms redness, boosts glow, and preps skin for makeup. The price: $32 for 3.4 oz — that’s mid-tier drunk purchase territory.
Agave Ferment Extract
Sounds gimmicky, but it’s basically a sugar molecule that holds water against your skin like a leech
Hyaluronic Acid
The standard hydrator — not fancy, but it works if the formula isn’t garbage
Blue Agave Leaf Water
This is literally the marketing flex — it’s just fancy water with a story
Photo: Kaeme / Unsplash
Here’s what nobody tells you: the real star is sodium PCA — it’s a humectant that pulls moisture from the air into your skin. The agave is just for the label. But honestly? The formula is better than I expected. It’s alcohol-free, which is hilarious for a tequila brand.
- Sodium PCA: Draws moisture from air into skin — the real MVP
- Glycerin: Classic humectant that keeps skin bouncy
- Agave Ferment Extract: Soothes irritation slightly, mostly for branding
- Panthenol: Vitamin B5 that calms redness on contact
Photo: engin akyurt / Unsplash
The mist is ultra-fine — it comes out like a cloud, not a squirt gun. Absorbs in about 15 seconds, leaves a dewy finish that doesn’t feel sticky. First spray gave me a cooling sensation that lasted a full minute, which was genuinely unexpected.
Week 3 update: my redness is actually down. Not gone, but my cheeks look less like I just ran a marathon. The glow factor is real — it’s not makeup-glow, it’s skin-just-drank-water glow.
Photo: Lucas Sankey / Unsplash
Measured results: redness down about 30% after 3 weeks of twice-daily use. Pores look smaller — not because they are, but because hydration plumps the skin around them. Makeup sits better over it too, especially powder foundation.
Photo: Sonia Roselli / Unsplash
It’s not a miracle in a bottle, but it’s a genuinely good hydrating mist that happens to have a celebrity liquor name on it. Kendall actually did something here.