That cute bottle with the leaf? It’s a masterclass in marketing.
The real story is in the tiny “fragrance” listing on the back — a black box ingredient that can hide dozens of undisclosed chemicals.
Their Hydrating Shampoo with Oat Milk. About $9. Promised “clean, conscious beauty” and 100% recycled bottles. The bottle is legit. The “clean” part? Let’s see.
Oat Milk & Coconut Oil
Claims to hydrate dry hair without weighing it down.
Vegan & Cruelty-Free
Certified by PETA and Cruelty Free International.
Photo: QUENTIN Mahe / Unsplash
Oat milk is in there — it’s a soother. But it’s not the star. The real workhorses are standard sulfates (SLES) for lather and silicones for slip.
Photo: Greg Trowman / Unsplash
Texture is a standard pearly gel. Lathers like a foam party — thanks, sulfates. Smells like a tropical vacation in a very synthetic way.
By week two, my scalp felt… fine. But my fine hair got that weird silicone build-up — limp at the roots, slippery at the ends. The opposite of “lightweight hydration.”
Photo: Racim Amr / Unsplash
Hair was undeniably soft instantly. But that softness felt borrowed, not earned. Zero volume. Needed clarifying more often.
Photo: engin akyurt / Unsplash
It’s a decent, mid-tier shampoo in a stellar eco-package. But “clean”? That’s the greenwashing part. Manage your expectations.