My DMs flooded when the reformulation news hit. Panic. Betrayal. Memes.
The real issue? The texture. OG fans say the new one feels thinner — like it disappears before morning.
An overnight lip mask. $24. The claim? Wake up with pillowy-soft lips. The hype was unreal.
New Jar
Same iconic pink pot, now with a wider mouth.
Vegan Formula
No more mineral oil or synthetic dyes.
Scent Shift
The berry scent is fainter — almost floral.
They swapped the heavy occlusives for plant butters. The goal: hydration over just sealing it in.
- Meadowfoam Seed Oil: Lightweight moisture lock
- Shea & Murumuru Butter: Softer, creamier feel
- Vitamin C Derivative: Brightening claim (debatable overnight)
- Hyaluronic Acid: To pull in water
It’s whipped. Sinks in fast — almost too fast. The old one was a sticky security blanket.
By week two, I noticed less flaking. But I also reapplied at 3 AM once. It just…vanished.
My lips were softer, yes. But that iconic “glossy morning after” look? Gone. It’s more maintenance.
It’s a good lip mask now, not a legendary one. The reformulation smoothed the edges — literally — and lost some magic.