Is This ‘Clean’ Mascara Actually Clean? A Greenwashing Investigation

Greenwashing Check
We dug into the ‘clean’ claims of this cult-favorite mascara to see if it’s truly green or just clever marketing.
Expert Analysis · Honest Reviews · Real Results
1.🔍The Clean Question

Glossier’s Lash Slick is back, now with a ‘clean’ label slapped on it. Feels familiar, right?

The real question: did the formula get greener, or just the marketing? I checked the fine print so you don’t have to.

2.🌿The Pitch

It’s the same tubing mascara, now $18. Glossier says it’s “clean at Sephora” and 90% natural origin. Big claims.

1

Tubing Formula

Wraps lashes in tiny polymers that slide off with warm water.

2

Fibre-Free

Uses plant waxes instead of synthetic fibres for length.

Meets Sephora’s “Clean” standards, which bans 50+ ingredients.

black and silver tube bottle

Photo: Nick Noel / Unsplash

3.🧪The Breakdown

The hero is candelilla wax – a plant-based stiffener. The rest is a polymer cocktail for the tubes. Honestly, “90% natural origin” is a sneaky stat – water counts.

  • Candelilla Wax: Plant-based wax for structure
  • Acacia Senegal Gum: The polymer that forms the tubes
  • Pro-Vitamin B5: A conditioning agent
  • Black Iron Oxide: The pigment, always synthetic
red stain on white wall

Photo: Etienne Girardet / Unsplash

4.📜The Wear Test

The wand is precise – good for lower lashes. Formula is dry, not goopy. Gives a defined, your-lashes-but-better look. Zero drama.

After two weeks, I noticed it dries out faster than the original. By week three, applying felt like dragging a dry brush through sand. Not cute.

💡

One Thing: Store it cap-down. Keeps the formula wetter for longer. Seriously.
black and red square frame

Photo: Evangeline Sarney / Unsplash

5.⚠️The Real Deal

It’s still a great smudge-proof, flake-proof mascara. But is it *cleaner*? Marginally. The original was already pretty simple.

Buy if
You want a natural, clump-free look and value easy removal.
⏭️

Skip if
You crave volume or have chronically dry formulas.
💰

Worth it?
Only if the ‘clean’ seal matters to you. The performance is identical to the old one.
6.Final Call

A solid mascara with a light green tint. It’s not greenwashing, but it’s not a revolution either.

7.5/10
Good mascara, mild eco-upgrade.
🛍️

Where to Buy: Sephora or Glossier directly. Maybe finish your old tube first.