Got a text from Supergoop!‘s AI Suncare Advisor telling me I only needed a pea-sized amount today. I was offended.
It knew I was working from home and my “UV exposure” was a 2-minute walk to get coffee. Brutal, but accurate.
It’s a quiz + custom SPF blend. $68 for 50ml. They claim it’s your “daily dose.” I wanted to stop wasting product.
Location & Lifestyle Quiz
You input your zip code, skin tone, and plans—down to “running errands.”
Daily Dose Calculation
It spits out a precise amount in grams or “pumps.”
Custom SPF Blend
They mix a mineral-based fluid for your reported needs.
Photo: Andrey Zvyagintsev / Unsplash
It’s a zinc oxide and titanium dioxide base. They add extras based on your quiz answers—like more antioxidants for city life.
- Non-Nano Zinc Oxide: The main mineral shield
- Titanium Dioxide: Back-up mineral blocker
- Sea Lavender Extract: Fights urban pollution particles
- Meadowfoam Seed Oil: Keeps it from feeling like cement
Photo: Aleksandrs Karevs / Unsplash
Texture is a thin, milky serum. Absorbs in 20 seconds—no white cast on my light-medium skin. Smells like…nothing. Truly.
After two weeks, I realized I was using half my usual amount. The bottle lasts forever. Downside? You can’t just slather it on mindlessly.
Photo: Jens Kreuter / Unsplash
My daily “just in case” SPF guilt is gone. No new dark spots. But it’s not a beach day or hiking sweatproof formula.
Photo: Lal MAHAMMAD / Unsplash
A clever solution for a specific problem. It made my urban suncare brainless, which is the real luxury.