Is This 'Clean' Mascara Actually Clean? A Greenwashing Investigation

Greenwashing Check

We dug into the ‘clean’ claims of this viral mascara—what we found might surprise you.

Expert Analysis · Honest Reviews · Real Results

1.🔍Clean or Just Green?

CoverGirl’s Lash Blast Clean mascara is everywhere. The ‘clean’ label is a magnet.

But here’s the thing: ‘clean’ isn’t a regulated term. Anyone can slap it on a tube.

2.🌿The Pitch

It’s a $12 mascara from CoverGirl. The claim? 100% clean ingredients and big volume. I had to check the receipts.

Meets Sephora’s ‘Clean’ standards, which bans 50+ ingredients.

No animal-derived ingredients or testing.

That classic spiky rubber wand.

Photo: Tato Lopez / Unsplash

3.⚠️The Ingredient Ledger

It swaps out parabens and silicones. The hero is beeswax for structure and castor oil for conditioning.

But ‘clean’ here doesn’t mean simple. The list is still long with synthetics.

Photo: Etienne Girardet / Unsplash

4.📜The Wear Test

The formula is wet. Really wet. First coat goes on sleek — smells faintly like play-dough, which was unexpected.

By week two, the tube thickened. Had to wipe the wand on a tissue to avoid clumps. Classic mascara move.

💡

One Thing: Let it dry 30 seconds between coats. Prevents spider-legs instantly.

Photo: Poko Skincare / Unsplash

5.💚Who It’s For

It gives solid, separated volume. No flaking. But it’s not a lift-and-curl miracle. It’s a good basic.

✅

Buy if

You want a reliable, accessible ‘clean’-labeled mascara for everyday.

⏭️

Skip if

You have stick-straight lashes that need serious curl hold.

💰

Worth it?

For $12, it’s fine. You’re paying for the label update.

Photo: Dominik Vanyi / Unsplash

6.🤔The Final Call

It’s a decent mascara with a marketing glow-up. Less a revolution, more a repackage.

6.5/10

A competent mascara in a cleaner costume.

🛍️

Where to Buy: Drugstores & Amazon. Don’t pay for shipping—grab it with your groceries.