It all started with a pot of soy milk on a Russian stove. Not a lab.
The real magic? It’s a cleanser that doesn’t strip your skin. That’s the whole point. Fresh founder Lev Glazman’s grandmother used it to soothe her skin after long days in the garden. No fancy actives. Just gentle, effective care.
A milky gel cleanser. $48 for 5 oz. The claim that hooked me? “Removes makeup without stripping.” I’m skeptical of anything that promises both.
Cucumber Extract
Cools on contact — you feel it instantly.
Rosewater
Adds a subtle, spa-like scent that doesn’t linger.
Amino Acid Lather
Creates a silky foam, not a dry sudsy one.
Photo: Bailey Burton / Unsplash
It’s a short, sweet list. Soy proteins hydrate and balance. Cucumber and rosewater calm. The press release won’t tell you this, but the real hero is what’s NOT in it: harsh sulfates. That’s why it feels so different.
- Soy Proteins: Hydrate & strengthen skin’s barrier
- Cucumber Extract: Instantly cools & soothes
- Rosewater: Tones & calms
- Amino Acids: Gently cleanse without over-drying
Photo: Vera Marian / Unsplash
The texture is slippery gel-to-milk. It feels expensive. Washes off clean in 15 seconds — no tightness, just soft.
Week 3: My skin stopped over-producing oil in the afternoon. A subtle but real shift. The surprise? It takes off light makeup, but you’ll need an oil first for a full face of waterproof mascara.
My redness calmed down. Breakouts stayed the same (it’s not for that). The biggest win? My skin stopped feeling thirsty by 3 PM.
It’s a brilliant, gentle cleanser born from a simple truth: skin shouldn’t feel punished after washing. That’s the legacy.