Hailey Bieber’s BFF Reem launched a $16 lip oil, and I half-expected another celebrity cash grab riding on a tagged Instagram story. But here’s the thing — it actually made my crusty winter lips look human again in one wear.
The texture is what got me. It’s not sticky like a gloss you have to peel off your hair, but it’s not watery like those $40 oils that disappear before you leave the house. It sits somewhere between a luxury treatment and a drugstore impulse buy — and that’s a weirdly sweet spot.
🧴 **What You’re Actually Paying For**
It’s a hydrating lip oil with a doe-foot applicator that doesn’t feel like a mop. Price: $16. The claim that got me? “24-hour hydration.” I rolled my eyes, but I was desperate after a week of sheet masks and regret.
1. **Cushiony Feel** — Slides on like melted butter, not like slick cooking oil.
2. **Sheer Wash of Color** — It’s not a stain. It’s a “my lips but better” tint that fades gracefully, not patchy.
3. **No Sticky Hair Situation** — I wore it in 30mph wind. My hair survived. Barely, but it counts.
🔬 **What’s Actually Inside (Not Just Hype)**
The formula is smarter than most celeb launches. They swapped out cheap fillers for stuff that doesn’t just sit on top of your lips. The hero here is **jojoba oil** — it mimics your skin’s natural sebum, so it actually sinks in instead of evaporating.
– Jojoba Oil: Absorbs in 10 seconds, doesn’t sit there pretending to work
– Vitamin E: Calms the peeling without stinging
– Squalane: Locks moisture in without feeling greasy
– Shea Butter: The unsung hero — softens rather than just glossing
📊 **The Real Wear Test**
First swipe: it’s thin. Almost disappointingly thin. Then it sinks in, and your lips feel like they just drank a glass of water. No sticky film, no “why is my mouth coated in plastic” feeling.
Week two: I stopped reaching for my Laneige mask at night. That’s huge for me. The oil actually softened my lip lines — not erased them, but definitely blurred them. One weird thing: the scent. It’s faintly fruity, like a melted Jolly Rancher that’s been sitting in a purse. Not bad, but unexpected.
💡 **One Thing** — Apply on damp lips after a spritz of water or toner. It locks in 2x the moisture. A drier canvas makes it wear off faster.
💸 **Did It Actually Work?**
My lips stopped flaking within three days. The color? Subtle but present — enough to skip lip liner on a coffee run. The shine lasts about 2 hours, but the hydration stays for 4-5. Not the 24-hour promise, but close enough for $16.
✅ **Buy if** — Your lips are perpetually dry but you hate the sticky gloss feeling
⏭️ **Skip if** — You want high-shine, glass-lip drama that lasts through dinner
💰 **Worth it?** — Yes. It outperforms most $30 lip oils I’ve tested. Skip the travel size; just get the full tube.
👩🔬 **Final Call**
It’s not a miracle. But it’s better than 90% of lip oils in this price range, and it actually hydrates instead of just looking pretty on your shelf. Hailey’s friend did her homework.
**7.5/10** — Actually hydrates, not just Instagram bait
🛍️ **Where to Buy** — LOVE, REEM website or Ulta. No need for the gift set — just the oil.