Is Selena Gomez’s Rare Beauty by Sephora Still Worth It in 2026?

Celebrity Check
Selena Gomez’s brand sells billions—but does the lipstick actually outperform a drugstore dupe?
Expert Analysis · Honest Reviews · Real Results
💄 **The $22 Lipstick vs. $9 Dupe**

Listen, I walked into Sephora ready to hate this. A celebrity lipstick that costs more than a bottle of wine? Please. But Rare Beauty has that weird cult energy where everyone swears by it. I needed to know if the Kind Words Matte Lipstick was actually worth the hype or just another Selena glow-up we’re all paying for.

The real test: I wore it through a greasy slice of pizza, a 90-minute nap, and a crying session over *The Bear* season 3 finale. It survived two out of three. That’s better than my last relationship.

🔍 **What You’re Actually Buying**

$22. 0.12 oz. The brand claims “all-day wear without the dryness.” Bold move for a matte lipstick. I bought “Fun” (a dusty rose that looks nothing like fun) and “Brave” (a brick red that actually is brave).

1. **The Slip:** Glides on like a balm, not a chalk stick. First swipe feels almost wet.
2. **The Settle:** Dries down in 90 seconds to that true matte finish — no sticky lips.
3. **The Stay:** Fades evenly after 5 hours. No gross ring around your inner lip.

woman in gray sweater holding lipstick

Photo: Daria Gordova / Unsplash

💋 **What’s Actually Inside**

This isn’t just pigment and wax. The formula has actual skincare ingredients pretending to be makeup. It’s the influencer of lipsticks — looks good, claims to be deep.

– **Sunflower Seed Wax:** Creates that flexible film. Moves with your mouth instead of cracking.
– **Hyaluronic Acid:** The hydration cheat code. Keeps your lips from looking like raisins.
– **Vitamin E:** Anti-inflammatory. Saves you when you’ve been talking for hours.
– **Fruit Extract Blend:** Basically marketing fluff. Smells nice, does nothing.

black and brown makeup palette

Photo: Nick Noel / Unsplash

📊 **The Wear Test, Unfiltered**

First swipe: feels like a $9 lipstick. Slightly thick, almost creamy. I thought, “This is going to transfer everywhere.” But it sets. And then it stays. The finish is that soft-focus matte that looks expensive — like you spent 20 minutes on your makeup when you spent 2.

Week 2: I stopped using lip balm underneath. That never happens. The formula didn’t dry me out. One weird thing — it smells faintly of grape candy. Not mad about it, but definitely not intentional.

💡 **One Thing:** Apply one thin layer, blot, then apply a second. The first layer is the grip tape. The second is the color. Skip this and it’ll settle into lines.

assorted-color powders

Photo: Igor Rand / Unsplash

💸 **The Verdict That Matters**

After 3 weeks: my lips aren’t peeling. The color stays put through coffee. The tube is small enough to lose in a clutch. But here’s the truth — it’s not magic. It’s just a really well-made matte lipstick.

✅ **Buy if** you have normal-to-dry lips and hate reapplying every 45 minutes.
⏭️ **Skip if** you prefer glossy finishes or only wear tinted lip balm.
💰 **Worth it?** Yes, if you wear lipstick daily. No, if this is a once-a-month thing.

macro photograph of eyeshadow palette

Photo: Siora Photography / Unsplash

⭐ **My Actual Take**

It’s the best celebrity lipstick I’ve tried — and I’ve tried them all (RIP Fenty Gloss Bomb era). But a drugstore dupe? Elf’s O-Face Lipstick at $9 gets you 80% of the way there. The difference is in the wear time and the no-dryness promise. If that matters to you, pay the extra $13.

**7.5/10** — Good lipstick, better marketing

🛍️ **Where to Buy:** Sephora or Rare Beauty’s site. Get the mini set first — three shades for $25 saves you from committing to a full size you’ll hate.