Is Selena’s Rare Beauty Mascara Worth the Hype?

Celebrity Check
Strip away the Selena Gomez glow—does this mascara actually deliver on length and volume without clumping?
Expert Analysis · Honest Reviews · Real Results
1.🔍Selena’s Lash Hype Check

I tested this for three weeks straight so you don’t have to. The tube is cute, the wand is weird, and my lashes looked like a million bucks — until they didn’t.

The real test? Whether it survives a crying session during a sad Netflix movie. Spoiler: it did not.

2.💄What You’re Actually Buying

It’s Rare Beauty‘s Perfect Strokes Volumizing Mascara — $20, so not cheap but not luxury either. The claim: “weightless volume” that lasts 12 hours. I rolled my eyes, but I applied it anyway.

1

The Tapered Wand

Hourglass shape. Catches every lash — even the invisible ones at the inner corner.

2

The Flexi-Bristles

Soft but grippy. They grab lashes without stabbing your lash line.

3

The All-in-One Claim

Lengthens + volumizes in one coat. Bold. I needed three.

A close up of a box of makeup on a table

Photo: Kornchanok Chanwaro / Unsplash

3.🧪What’s Inside the Tube

They packed it with conditioning stuff so your lashes don’t feel like straw after a long day. But here’s the thing — it’s not waterproof, so rain or tears = raccoon eyes.

  • Biotin: Strengthens lashes so they don’t snap off
  • Carnauba Wax: Gives that fluffy, not crunchy, texture
  • Rice Bran Wax: Holds curl without flaking
  • Panthenol: Conditions so lashes stay soft
woman in gray sweater holding lipstick

Photo: Daria Gordova / Unsplash

4.💬The Real Test

First swipe: smooth, almost buttery. It glides on like a dream and doesn’t clump immediately — which is rare. My lashes looked full but natural, like I was born with them.

Week two hit. The tube started drying out. By week three, I was adding eyedrops to revive it. Not cute.

💡

One Thing: Wipe the wand on the tube’s rim before applying. That extra bit of product removal prevents spider-leg syndrome.
a table topped with lots of different types of cosmetics

Photo: pmv chamara / Unsplash

5.📸What Actually Happened

Length? Yes — my lashes touched my brow bone. Volume? It’s more “fluffy” than “dramatic.” But the staying power faded after two hours, and by hour six, I had minor smudging under my eyes.

Buy if
You want natural-looking lashes that don’t clump and hate stiff formulas.
⏭️

Skip if
You need waterproof or all-day hold without touch-ups.
💰

Worth it?
For $20? Yes. For the hype? No. It’s good, not great.
black sunglasses on black leather pouch

Photo: Nick Noel / Unsplash

6.The Bottom Line

It’s a solid everyday mascara that won’t disappoint — but it won’t change your life either. Selena’s glow is doing most of the heavy lifting here.

7.2/10
Good daily, not a miracle worker
🛍️

Where to Buy: Sephora or rarebeauty.com — grab the travel size first to test before committing to full price.