Everyone lost their minds when Hailey Bieber dropped this. Sells out in minutes. But I needed to know — does it actually do anything, or is it just good lighting and 10M followers?
The real test: slapping it on at 10pm and seeing if my lips still feel like something at 7am. Most balms evaporate by 3am. This one… didn’t.
It’s a $16 peptide lip treatment from Rhode. The claim that got me: “clinically tested to hydrate for 12 hours.” I laughed. But I bought it.
Peptide Complex
Three peptides that tell your lips to stop flaking instead of just coating them in grease.
Shea + Cupuaçu Butter
Thick but not sticky. It sits on the surface without sliding into your mouth.
The Squeeze Tube
Weirdly satisfying. You control the amount. No digging with a finger.
Photo: Poko Skincare / Unsplash
The ingredient list reads like a skincare serum, not a lip balm. That’s the trick — they’re treating lips like skin, not like an afterthought. Here’s what’s actually doing the work:
- Peptides: Signal lips to produce more collagen — plumps fine lines
- Shea Butter: Locks moisture in without that waxy film
- Cupuaçu Butter: Deeper hydration than shea alone, lasts longer
- Vitamin E: The antioxidant that stops your lips from looking chapped by noon
Photo: Poko Skincare / Unsplash
First swipe — it’s thick. Like cold butter on warm toast. Takes 10 seconds to melt in. No greasy aftertaste, which is rare. Smells faintly of vanilla — not candy, not perfume. Just… warm.
Two weeks in: I stopped reaching for it every 45 minutes. That’s the win. My lips aren’t addicted — they’re just… fine. Which is the goal. Unexpected observation: it makes matte lipstick apply smoother the next morning. Weird but true.
Photo: Content Pixie / Unsplash
After 3 weeks: no more morning flakes. Lip lines are softer — not erased, just less angry. Lasts through coffee if you don’t press your lips to the rim. Doesn’t survive a greasy meal. Nothing does.
Photo: Jocelyn Morales / Unsplash
It’s a good product that got lucky with a famous face. But the formula holds up. Better than Laneige, less fussy than Glossier. Buy one tube — you won’t need another for months.