I watched it sell out in under 10 minutes. Twice. For a lip balm.
The real flex isn’t the shine — it’s that you actually got your hands on one before the bots did.
It’s a $16 peptide lip treatment from Rhode, Hailey Bieber’s brand. The claim that got me: “clinically proven to hydrate for 24 hours.” Bold for something that costs less than a Sephora lunch break.
That applicator
It’s a squishy, angled doe-foot. Weirdly satisfying. Like a marshmallow on a stick.
The gloss factor
High-shine but not sticky. Your hair will survive a windy commute.
The scent
Subtle vanilla birthday cake. Not fake candy — just enough to make you reapply.
Photo: Christian Agbede / Unsplash
It’s not just fancy water. The formula actually has a point. Shea butter and peptides do the heavy lifting — but the real surprise? She skipped the lanolin. Smart move for people whose lips freak out at the sight of it.
- Peptide complex: plumps and smooths lip lines over time
- Shea butter: seals moisture in without sitting like a grease slick
- Babassu oil: sinks in fast — no white film
- Avocado oil: the underdog here. Calms my chapped winter lip corner
First swipe: it’s thin. Like, *is there anything in this tube* thin. But it spreads like butter and my lips felt less tight in 30 seconds.
Week 2: I stopped needing to reapply every 45 minutes. That never happens. The unexpected win? My lip line looked less crepe-y. No one told me that part.
My lips were softer. Less peeling. But did it cure my chronic dry lip situation? No. It’s a great balm, not a miracle.
It’s a very good lip balm that deserves about 60% of the hype. The other 40% is just good marketing and a pretty package. But I’ve already bought two more flavors. So… yeah.