Everyone’s obsessed with Supergoop!‘s Unseen Sunscreen. It’s a cult favorite for a reason.
But the ‘clean beauty’ label is a marketing free-for-all. We need to talk about what that actually means here.
A $38 primer-SPF hybrid. The claim? A totally invisible, scentless shield that feels like nothing.
Broad Spectrum SPF 40
Uses chemical filters (avobenzone, homosalate, etc.) for protection.
Completely Invisible
No white cast on any skin tone — that part is legit.
Silicone-Based
The ‘velvet’ feel comes from dimethicone. It’s a makeup primer, basically.
Photo: Arthur Pereira / Unsplash
It’s not ‘clean’ by the strictest standards — it uses chemical filters some clean retailers ban. The ‘clean’ claim hinges on their ‘no-nos’ list, not a universal standard.
The hero actives are standard chemical sunscreen agents. The star for your skin is actually the antioxidant blend.
- Frankincense: A calming antioxidant, not a sunscreen.
- Meadowfoam Seed Oil: Lightweight moisture, not a sunscreen.
- Red Algae: Helps protect against blue light.
- Dimethicone: The silicone giving that silky slip.
Photo: pmv chamara / Unsplash
It feels… weird in the best way. A slick, velvety gel that vanishes in 10 seconds. Leaves a pore-blurred, slightly grippy finish.
After two weeks, I noticed it pills under certain moisturizers. It’s picky about its friends. And that ‘scentless’ claim? There’s a faint, plasticky chemical smell straight from the tube.
Photo: Simon Hurry / Unsplash
No new sunspots. Makeup stayed put all day. But it’s not moisturizing — my combo skin needed cream underneath.
Photo: Oleksandr Brovko / Unsplash
A brilliant product hiding behind a murky ‘clean’ label. Judge it on its unique feel, not its marketing.