Is Tower 28 BeautyClean Sunscreen Actually Clean?

Greenwashing Check
It says “clean” on the bottle, but does this viral sunscreen pass a real greenwashing investigation?
Expert Analysis · Honest Reviews · Real Results
1.🔍Clean or Just Clever?

I stared at the “clean” label on Tower 28’s mineral sunscreen and almost laughed. Sure, it’s free of the usual offenders—oxybenzone, octinoxate, fragrance—but “clean” is the beauty industry’s version of a participation trophy.

The real test: does it protect without turning your face into a chalky mess, or is it just marketing fluff for $32? I’ve got dry-ish skin and zero patience for white casts.

2.🧴What You’re Buying

A mineral SPF 30 that’s basically a liquid shield—$32 for 1.7 oz. The brand claims it’s “sensitive skin-safe” and reef-friendly, which hooked me.

1

Zinc Oxide 22.5%

Blocks UV rays without chemical nonsense—think baby sunscreen grown up.

2

No White Cast Tech

Uses non-nano particles to blend, not sit on top like a ghost mask.

3

Fragrance-Free

No sneaky floral scents to trigger redness. Boring but brilliant.

white and purple plastic bottles

Photo: Arthur Pereira / Unsplash

3.☀️Ingredients That Matter

It’s not just zinc oxide—they’ve tossed in some skincare extras. The hero is glycerin for hydration, but the real surprise is how little irritation I got. No stinging, no pilling, no drama.

  • Zinc Oxide 22.5%: Broad-spectrum SPF 30 protection, mineral-based
  • Aloe Leaf Juice: Calms redness, adds moisture without grease
  • Glycerin: Draws water to skin—keeps it from drying out under sunscreen
  • Tocopherol (Vitamin E): Antioxidant to fight free radicals, not just filler
a group of flowers

Photo: Oleksandr Brovko / Unsplash

First pump—it’s thin, almost watery, and spreads like a light lotion. Absorbs in about 15 seconds, which is fast for mineral SPF. No sticky residue, just a dewy sheen that disappears.

Two weeks in: it didn’t break me out, but my T-zone got slightly greasy by noon. Unexpected win—it worked under makeup without pilling, which is rare for zinc formulas.

💡

One Thing: Shake the bottle like a Polaroid picture—five seconds minimum—or it separates and leaves streaks.
a couple of items that are sitting on a table

Photo: Maria Lupan / Unsplash

5.⚖️Skin vs. Hype

After three weeks, no new breakouts, no sunburn, and my redness looked slightly calmer. But it didn’t magically erase my pores or transform my texture—it’s sunscreen, not a miracle.

Buy if
You’re dry or normal skin, hate fragrance, and want a mineral SPF that doesn’t look like you fell into a flour bin.
⏭️

Skip if
You’re oily or live in humid climates—might slide off by 2 PM without powder.
💰

Worth it?
For $32, yes—if SPF is your daily non-negotiable. Cheaper than a dermatologist visit for a bad reaction.
a person wearing a black hat and a red jacket

Photo: Tomas Hudolin / Unsplash

6.💚Final Word

It’s not greenwashing—it’s actually clean, but only if you define clean as “non-toxic and effective.” It’s not the best SPF I’ve ever used, but it’s damn good for sensitive skin that hates feeling like a science experiment.

7.8/10
Clean enough, works well, not overhyped
🛍️

Where to Buy: Sephora or their site—grab the travel size first if you’re unsure about the finish.