Okay, I bought this because my lips looked like a desert in a heatwave, and the name “LipSoftie” felt like a threat. But then I smeared it on and immediately used it to smooth down a rogue eyebrow hair.
That’s when I realized this isn’t a lip gloss. It’s a multi-tool in a tube that’s about to make your beauty drawer redundant.
It’s a jelly, not a sticky gloss. It’s $20, and the brand claims it “saves” your lip barrier—which sounded like marketing fluff until I checked the ingredients. It’s from Tower 28 Beauty, the brand that actually cares about sensitive skin.
The Applicator
A slanted metal tip that’s cold and heavy—feels like a tiny ice cube for your mouth.
The Squeeze Tube
You control the amount. No more drowning in goo.
The Scent
Smells like nothing. Zero. Which is a miracle in the flavored-lip-gloss hellscape.
Photo: Siora Photography / Unsplash
This is where it gets weird. It’s packed with skin-repairing actives usually reserved for face creams, not lip products. It’s basically a barrier cream that happens to live on your mouth.
- Squalane: Soaks in fast, doesn’t sit on top
- Peptides: Plumps the lines you hate
- Shea Butter: The heavy lifter for dry patches
- Vitamin E: Calms the angry redness
Photo: Jocelyn Morales / Unsplash
It’s thick like a jelly, but melts into a watery slip the second it hits skin. No tackiness. No “my hair is now a scarf” moment. It disappears—but your lips stay soft for hours.
Week two: I used it on my cuticles out of desperation, and they stopped peeling for the first time in winter. That’s not a lip gloss. That’s a secret weapon.
Photo: Mockup Free / Unsplash
My lips aren’t magically plump, but they don’t feel like sandpaper anymore. The cracking around the corners disappeared in three days. It didn’t fix my chronic peeling, but it made it manageable.
Photo: Glenna Haug / Unsplash
Buy it for your lips, but keep it for everything else. It’s the most boring, reliable product in my bag right now—and I mean that as a compliment.