Tower 28 Beauty LipSoftie Glossy Balm: 5 Clever Uses Beyond Lips

Multi-Use
This $14 glossy balm doubles as a highlighter, cuticle oil, and more — dermatologists weigh in on the multipurpose magic.
Expert Analysis · Honest Reviews · Real Results
1.💋It’s Not Just Lip Gloss

I bought this on a whim because the shade looked like my lips but better. Then I accidentally used it as an eye gloss and now I’m obsessed.

This $14 tube is the most versatile thing in my makeup bag. It’s the multitasker that actually works — not the one that ends up in a drawer by week two.

2.The Lowdown

Tower 28 Beauty calls this a glossy balm, but I call it a cheat code. It’s a non-sticky, cushiony formula that feels like a lip mask but wears like a gloss.

1

Highlighter Hack

Tap it on your cheekbones over foundation — it melts in and looks like skin, not glitter.

2

Cuticle Savior

Rub the leftover on your cuticles when your hands are dry. It’s basically a solid oil in disguise.

3

Lashline Gloss

A tiny swipe on your lower lashline gives that wet, editorial look without the crust.

pink and black makeup brush set

Photo: pmv chamara / Unsplash

3.💅What’s Inside

The ingredient list is clean but not boring. It’s packed with stuff that actually hydrates instead of just sitting on top.

The hero is the combo of oils and butters that make it feel like a treatment, not a cosmetic.

  • Shea Butter: Deep moisture that doesn’t evaporate
  • Jojoba Oil: Mimics your skin’s natural sebum
  • Vitamin E: Soothes chapped edges fast
  • Peppermint Oil: Gives that tingly, plumped-up feel
black leather sling bag beside black sunglasses and black sunglasses

Photo: Nick Noel / Unsplash

4.👁️The Feel Test

First swipe: it’s thick but not goopy. It glides on like butter that’s been sitting out for an hour — smooth, not greasy. The shine is glassy, not oily.

Two weeks in, I’ve stopped reaching for my separate highlighter and cuticle oil. The tube lives in my jeans pocket now. It survives a full workday and a gym session without needing a reapply.

💡

One Thing: Press it onto your lids with your ring finger — the heat melts it into a stain that lasts 6 hours.
red lipstick on white surface

Photo: Evangeline Sarney / Unsplash

5.🌿Real Talk

My lips are actually softer — no flakes by 3pm. My cheekbones look like I slept 8 hours. The one thing it didn’t fix? My habit of buying more shades.

Buy if
You’re a minimalist who wants one product for the whole face or a gym-bag survivor.
⏭️

Skip if
You hate peppermint scent or need matte finishes — this is glossy, period.
💰

Worth it?
Yes. It replaces 3 products, so the $14 actually saves you money.
white and brown eyeshadow palette

Photo: marianela / Unsplash

6.🔁The Verdict

This is the rare product that does everything it promises and nothing it shouldn’t. Keep one in your bag, one on your desk, and one in your car.

9.2/10
Multipurpose magic that actually delivers
🛍️

Where to Buy: Grab it at Sephora or the brand site — and buy two shades, you’ll want options.