Does Tracee Ellis Ross’s Pattern Work for Non-Curly Hair?

Celebrity Check
Celebrity hair lines rarely survive a textured-hair reality check — but Pattern’s $44 million viral moment demands one.
Expert Analysis · Honest Reviews · Real Results
You know I had to try it. Everyone raving about Pattern Beauty — but I have straight-ish, wavy-on-a-humid-day hair. The $44 million viral moment made me wonder: does this actually work for non-curly girls, or is it just hype for the coiled crown?

1.💇‍♀️The Texture Test

I slapped this on my mostly-straight hair after a shower. No prayer hands. No diffuser. Just air-dried like a heathen.

The real question isn’t if it defines curls — it’s whether it’ll leave you looking greasy or crunchy. Spoiler: it didn’t. But it also didn’t give me magical ringlets.

2.💸The Price of Pattern

It’s $25 for 8.5 oz. Not cheap, not insane. The claim that made me buy it: “defines without crunch.” Bold for a gel.

1

Hold Level

Medium-firm. Won’t freeze your hair, but won’t let it go wild either.

2

Texture

Thick, almost like honey. Takes 20 seconds to spread through palms.

3

Scent

Coconut and something floral. Smells expensive — doesn’t linger all day.

3.🔬What’s Inside

It’s packed with aloe and agave nectar — humectants that grab moisture from the air. For straight hair, that’s risky. Too much humidity and you’ll get frizz, not hold.

  • Aloe Leaf Juice: Lightweight moisture, no grease
  • Agave Nectar: Natural hold without alcohol dryness
  • Hydrolyzed Quinoa: Protein for strength, not slip
  • Glycerin: Humectant that can backfire in high dew points

Smooth, thick, almost sticky. I rubbed it between palms and prayed. On damp hair, it absorbed in about 30 seconds — left a slight cast that disappeared when I scrunched.

Week 2 update: I used too much day one and looked like I’d dipped my head in oil. Less is aggressively more — a dime size for shoulder-length hair.

💡

One Thing: Apply to soaking wet hair, not damp. Emulsify with water on your hands first — prevents that weird tacky layer.
5.🤔The Verdict

My waves got slightly more defined — think “I just left the beach” vibes, not “I spent 2 hours with a curling wand.” Zero crunch, but also zero volume at the roots.

Buy if
You have wavy or fine curly hair that hates crunchy gels.
⏭️

Skip if
You have pin-straight hair or hate any product feel. This leaves a light film.
💰

Worth it?
For wavies, yes. For straight girls, buy a travel size first — don’t commit.
6.💡My Final Say

Pattern’s gel is a solid product for wavy hair, but straight-haired folks will be disappointed. It’s not a miracle — just a really good gel that knows its lane.

7.5/10
Great for waves, skip for straight
🛍️

Where to Buy: Ulta or the Pattern website directly. Grab the mini size ($12) if you’re just testing.