UpCircle Balm Clean Beauty Claims: Fact-Checked

Greenwashing Check
They say ‘clean’ and ‘sustainable’ — but do the ingredients actually back it up?
Expert Analysis · Honest Reviews · Real Results
1.🔍Coffee Grounds, Meet Face

Okay, so you know how every brand is suddenly “clean” and “sustainable” now? I rolled my eyes so hard I saw my brain. But then UpCircle showed up claiming they made cleanser out of recycled coffee oil, and I had to call BS or give them a medal.

The real kicker? It’s not just a marketing gimmick. They literally scoop spent coffee grounds from London cafes to extract the oil. That’s either genius or a logistics nightmare, and I’m here for it.

2.🧪The Balm Basics

It’s a 100ml pot of solid balm that melts into an oil. Retails for £19.50, which is mid-range but feels premium. The claim that got me? “Up to 25% recycled coffee oil” — they put the waste product front and center, not as an afterthought.

1

Zero-Waste Core

The base is 99% natural and uses upcycled coffee oil as the primary lipid, not just a sprinkle.

2

Texture Shift

It goes from a solid butter to a slick oil in 3 seconds flat on contact with skin.

3

Scent Profile

Smells like a cold brew latte, not a sugary frappuccino. Earthy, not artificial.

person holding black pen in close up photography

Photo: Chalo Garcia / Unsplash

3.🌿Ingredient Reality Check

Here’s where the “clean” label actually holds water. The ingredient list is short enough to read in one breath, and there’s no sneaky fragrance hiding at the bottom. It’s mostly oils, which is exactly what a balm should be.

  • Coffea Arabica (Coffee) Seed Oil: Antioxidant powerhouse that boosts circulation
  • Cocos Nucifera (Coconut) Oil: The heavy lifting cleanser that grabs makeup
  • Ricinus Communis (Castor) Seed Oil: Balances the texture to not feel greasy
  • Butyrospermum Parkii (Shea) Butter: The cushion that leaves skin soft, not stripped
topless woman with eyes closed

Photo: Ali Pazani / Unsplash

4.📋Sensory Overload

First scoop is like digging into a frozen sorbet. It warms into a golden oil that glides, and it *immediately* dissolves waterproof mascara. I’m talking, it doesn’t even need a second pass. But the first rinse left a slight film.

Week 3 reality check: I stopped double-cleansing because I don’t need to. One pass with this, a warm flannel, and my face feels clean but not tight. The “film” I hated? It was actually just moisture. My skin drank it up.

💡

One Thing: Use it dry. Rub it on a completely dry face *before* you wet your hands. It breaks down sebum way better than when your skin is pre-soaked.
assorted make-up brushes closed up photography

Photo: Rosa Rafael / Unsplash

5.💬The Verdict List

My pores are less… loud. The little black dots on my nose have calmed down, but my chin still gets a monthly hormonal visitor. So, it cleans deeply, but it isn’t a miracle serum.

Buy if
You wear SPF daily and want one step to remove it + sunscreen without stripping your barrier.
⏭️

Skip if
You hate the feeling of a residue on your skin, even if it’s good for you.
💰

Worth it?
Yes. One pot has lasted me 4 months. That’s cheaper than my old micellar water habit.
a woman with a towel on her head and a jar of cream on her face

Photo: Kaeme / Unsplash

6.Final Word

UpCircle actually walked the walk. It’s a weird texture, but it’s the best deep-clean I’ve found that doesn’t make my face feel like sandpaper. I’m buying a backup.

8.5/10
Eco-friendly, effective, smells like coffee—what’s not to love?
🛍️

Where to Buy: Direct from their site for the full range, but they also stock at Sephora UK. Grab the travel size first if you’re texture-sensitive.