Wishful just dropped a reformulated Honey Balm and the internet is already having a meltdown in the comments section.
The original smelled like a warm bakery and sat on your face like a slug. Now it actually sinks in — and people are mad about it.
It’s still $32 for 1.7 oz. Same honey scent. But the texture? Completely different. The brand claims 72-hour moisture now.
No more petroleum base
They swapped the occlusive-heavy formula for something that actually breathes
Lighter spread
Glides on like butter instead of needing to warm it up between your fingers first
Morning skin test
Woke up without that greasy pillow situation — first time ever with this balm
Photo: ibnu ihza / Unsplash
Honey is still #1 on the list, but they added squalane and niacinamide. Smart move — turns a slug mask into actual skincare. The old version was basically just a fancy sealant.
- Honey: humectant that draws moisture in instead of just sitting there
- Squalane: lightweight oil that mimics your skin’s natural sebum
- Niacinamide: calms redness and supports barrier repair
- Bisabolol: chamomile-derived anti-inflammatory that stops the sticky feeling
Photo: Fleur Kaan / Unsplash
Thick but not tacky — weirdest combo. Melts on contact like a warm pat of butter on toast. Absorbs in about 20 seconds flat.
Week 2: My dry patches around my nose? Gone. But here’s the twist — it’s not enough for overnight slugging anymore. You’ll need a second layer if you sleep with the AC on.
Photo: Poko Skincare / Unsplash
My skin looks bouncier in the morning. Less crepey around the eyes. But if you loved the original’s heavy protective layer, you’ll hate this.
Photo: Fleur Kaan / Unsplash
Better formula for daily use. Worse for overnight therapy. Pick your lane before buying.