This cleanser started in a California juice bar. Seriously.
The founders’ grandma was a holistic nutritionist in the 70s — they grew up watching her cold-press kale for health. The real pivot? Applying that “superfood” logic to skin.
It’s a $38 gel cleanser. I was skeptical of “superfood” skincare — but the claim that it cleanses without stripping made me bite.
Vegan & Leaping Bunny Certified
No animal testing, which is a non-negotiable for them.
Cold-Pressed Extracts
They treat kale like expensive olive oil — cold-pressed to keep nutrients intact.
No Silicones or Sulfates
The formula feels clean in a literal, chemical sense.
Photo: Viva Luna Studios / Unsplash
It smells like a health store. Not perfumed — just pure, green plant. The hero trio is kale, spinach, and green tea.
- Kale: packed with vitamins C, E & K for brightness
- Spinach: vitamins and antioxidants to help shield skin
- Green Tea: delivers a hit of calming antioxidants
- Alfalfa: has vitamins and amino acids to help with moisture
Photo: pmv chamara / Unsplash
Texture is a vibrant, slippery gel. Lathers into a light foam — not that dense, suffocating kind. Rinses completely in 10 seconds. No film.
After two weeks, my skin felt balanced. Not “squeaky clean” (which is bad) — just prepped. The surprise? It removed my light makeup, but I’d never trust it with a full beat.
Photo: Content Pixie / Unsplash
My redness calmed down. Morning skin felt supple, not tight. Zero miracles on blackheads — it’s a cleanser, not a treatment.
Photo: Igor Rand / Unsplash
It’s a great, thoughtful cleanser. The story behind Youth to the People is the secret ingredient — and it shows.