Their family literally ran a cold-pressed juice bar in LA. The founders grew up watching their grandma put kale in a blender.
The real story? They realized the same superfoods you drink could work on your skin — just without the weird pulp texture.
It’s a $38 gel cleanser. I tried it because Youth to the People claimed it could actually remove makeup. Skeptical.
Texture
A slippery, bright green gel that looks like liquefied kale.
Scent
Fresh, like crushed spinach stems — not “fragranced.”
Packaging
A heavy, medical-grade pump bottle. Feels expensive, annoying for travel.
Photo: Nora Topicals / Unsplash
It’s a salad bowl. Kale, spinach, and green tea are the heroes — all for antioxidants. Not just a marketing gimmick, they’re high up the list.
- Kale: Fights free radicals from pollution
- Spinach: Hydrates and soothes
- Green Tea: Calms redness
- Alfalfa: Has vitamins for dull skin
Lathers into a thin, slick foam. Not thick and creamy — feels like washing with a light green tea. Rinses completely clean in 5 seconds. No film.
Surprise: It took my light makeup off, but my mascara needed a separate remover. My skin felt balanced, not stripped. Even in winter.
My morning redness was calmer. No miracle glow, but my skin felt consistently clean and not pissed off. Zero change in blackheads.
A genuinely good, no-BS cleanser with a cool story. It does one job very well and doesn’t pretend to do ten.