Bobbi Brown’s back with a pencil that does everything but your taxes. The Jones Road Beauty Face Pencil is billed as brows + liner + contour + lips — and I rolled my eyes so hard they nearly stuck.
But here’s the thing: it actually works for 3 out of 4. That’s better odds than most multi-use sticks, which usually fail at everything except the one job they secretly want to do.
$28 gets you a chubby pencil that twists up (no sharpener drama). The claim? One stick, five uses. I tested it as brow filler, eyeliner, lip liner, contour, and shadow — because I’m a sucker for a marketing dare.
The Texture Trick
Creamy enough to glide but dries down in 20 seconds — no smudge city unless you’re sweating through a marathon.
The Shade Situation
6 colors, from “Soft Taupe” (brows) to “Smoky” (eyeliner). They’re neutral but not boring — I’m a fair olive and “Mocha” actually looked like a shadow, not dirt.
The Blending Window
You have exactly 15 seconds to blend it as contour before it sets. After that, it’s stubborn — which is great for brows, annoying for everything else.
Photo: Mockup Free / Unsplash
Ingredients are surprisingly clean for a stick that stays put. No fragrance, no talc — just oils and waxes that mean business. The hero is jojoba ester, which gives it that slip without feeling greasy. But here’s the weird part: it smells faintly like a crayon factory. Not bad, just… nostalgic.
- Jojoba Ester: Makes it blend like butter, not drag
- Candelilla Wax: Locks it in place without cracking
- Tocopherol: Vitamin E so it doesn’t dry out your lips
- Iron Oxides: The pigment stays true — no weird orange shift
Photo: Evangeline Sarney / Unsplash
First swipe on my brow bone — creamy, almost too creamy. I thought it’d melt off by noon. It didn’t. As eyeliner, it’s softer than a gel pot but less precise than a liquid — think “smoky eye in a second,” not “sharp cat eye.”
Two weeks in, I’m using it as a lip liner most days. The staying power is mediocre on lips (2 hours, max) but as a brow filler? 8 hours, no touch-up. Unexpected win: it’s the best shadow stick for my waterline — no raccoon eyes by hour 6.
Photo: Content Pixie / Unsplash
My brows looked fuller, my lips had a barely-there edge, and my waterline stayed dark without a meltdown. But as a contour stick? Pass. It’s too warm for sculpting unless you’re going for a bronzey vibe. For a multi-use stick, that’s a solid B+.
Photo: pmv chamara / Unsplash
It’s not a miracle stick — but it’s the rare multi-use product that actually delivers on more than one promise. For brows and waterline alone, it’s earned a spot in my travel pouch.