Circumference’s new serum says “100% natural” on the front — and our lab found a synthetic preservative hiding in the ingredient list. It’s not the end of the world, but it *is* the exact kind of greenwashing that makes me want to throw the whole bottle at their marketing team.
The culprit? Sodium benzoate, a perfectly safe lab-made compound that keeps the formula from turning into a petri dish. Call it what it is — don’t hide behind a “natural” label like it’s a dirty word.
It’s $48 for 1 oz. The claim that hooked me: “Barrier repair in 14 days.” Bold. I’ve tried more expensive serums that did absolutely nothing but smell expensive.
Triple Lipid Complex
Three different ceramides stacked like a brick wall for your moisture barrier.
Centella Asiatica
The K-beauty darling that calms redness without that weird green tint.
Sodium Benzoate
The “dirty” synthetic that keeps mold out. You’re welcome, shelf life.
Photo: Chalo Garcia / Unsplash
Look past the label and you’ve got a solid, boringly effective formula. No fairy dust, no unicorn tears — just the stuff that actually works.
- Ceramide NP: Repairs the glue between skin cells
- Panthenol: Soothes irritation better than most fancy oils
- Squalane: Hydrates without clogging — finally
- Tocopherol: Vitamin E that keeps the oils from going rancid
Photo: Harper Sunday / Unsplash
The texture is a gel-water hybrid — absorbs in 8 seconds flat, zero greasy film. I put it on right after cleansing and before moisturizer. It feels like nothing, which is honestly the point.
Week 2: my skin stopped flaking around my nose. That persistent tight feeling after washing my face? Gone. But it didn’t do jack for my fine lines — which they *didn’t* claim, so I’m not mad.
Photo: Masum Rahimi / Unsplash
Yes — my barrier is objectively stronger. No more stinging when I apply my vitamin C. But the “14-day” promise? More like 10 days of consistent use, and that was with perfect application.
Photo: Sonia Roselli / Unsplash
It’s a genuinely good serum hiding behind a marketing lie. Buy it for the formula, ignore the label, and you’ll be happy.