Diarrhea of the makeup bag — literally. Ami Cole’s founder watched her makeup spill everywhere and realized the “universal” shades she owned were anything but.
That mess turned into a brand built on filling the shade gap for deeper skin tones — not as an afterthought, but as the whole point. That’s rare enough to make me pay attention.
It’s a skin tint, not a foundation. $28, and it comes in 12 shades that actually go deep. The claim that got me: “skin-enhancing” — which usually means nothing.
Buildable coverage
One pump is a glow-up, two is a “I slept 8 hours” lie.
Flexible finish
Satin, not dewy-greasy or matte-flat — it moves with your face.
Skincare-forward base
Squalane and peptides do the heavy lifting so your skin doesn’t look thirsty by 3pm.
Photo: Element5 Digital / Unsplash
It’s a hybrid — makeup that pretends to be skincare, but this one actually has receipts. The texture is whipped but thin, like a mousse that forgot to be heavy.
- Squalane: Locks in moisture without clogging pores
- Niacinamide: Calms redness and shrinks the look of pores
- Peptides: Plumps fine lines so they disappear in photos
- Hyaluronic acid: Sucks in water so your skin looks juicy, not shiny
Photo: Nick Noel / Unsplash
First pump: it melts in 10 seconds — no dragging, no patchiness. My pores looked like they’d been photoshopped IRL. The finish is so natural I forgot I was wearing it, which is either genius or a scam.
By week three, I noticed my skin looked better on no-makeup days. That’s the sneaky part — it’s actually doing something. The only downside? If you’re oily, you’ll need powder by hour five.
Photo: Daria Gordova / Unsplash
My redness dropped by half. My makeup lasts until dinner — which is a miracle for my combo skin. It didn’t fix my dark circles, but that’s what concealer is for.
Photo: Kelly Sikkema / Unsplash
It’s not overhyped — it’s the rare product that does exactly what it promises. Just don’t expect it to be your only makeup.