I bought Ami Cole‘s lip oil because my feed was 90% ads for it, and I got weak. It’s $22, which is “treat yourself” territory but not “rent money” territory.
The real kicker? The tube looks like a tiny designer sex toy. It’s so sleek and weighted that I almost didn’t want to touch it with my grubby fingers.
It’s a squishy, cushiony lip treatment oil. Not a gloss, not a balm—it’s that weird in-between that makes your lips look wet without looking like you dunked them in syrup. The brand claims it plumps and hydrates with zero stickiness.
The Applicator
It’s a slanted, squishy doe-foot that feels like a tiny pillow. It hugs your lip shape, no weird hard plastic edges.
The Shade Range
I got “Clear” (obviously), but the tinted ones are shockingly pigmented for an oil. One swipe looks like a natural flush, not a highlighter accident.
The Wear Time
It lasts about 2 hours before I need a re-up. Not a miracle, but it fades evenly—no weird white ring of death.
Photo: Content Pixie / Unsplash
It’s packed with the usual “clean” suspects—jojoba, castor, and sunflower oils. But the secret weapon is the squalane, which actually sinks in rather than sitting on top like a greasy film. My lips felt softer after the first wear, not just shinier.
- Squalane: The hydration hero that actually absorbs
- Jojoba Oil: Mimics your skin’s natural sebum
- Castor Oil: Gives that subtle, non-sticky plump
- Vitamin E: The antioxidant that keeps it from going rancid
Photo: Marek Studzinski / Unsplash
My first swipe: I gasped. It feels like a cold, thick gel that melts into a silky veil. Not watery, not tacky. It’s the texture of a fancy lip mask you’d wear overnight, but you can wear it to brunch.
Week two: I’ve been using it over matte lipsticks to add life back. It doesn’t break the color down, just adds a juicy gloss. The only downside? The cap is magnetic and it *clicks* shut so satisfyingly that I keep opening and closing it like a fidget toy.
Photo: The Design Lady / Unsplash
My lips looked less crepey after a week. The fine lines I have (from years of not drinking water) looked blurred, not erased. It didn’t fix my chronically dry patches, but it didn’t make them worse—which is more than I can say for most glosses.
Photo: Siora Photography / Unsplash
It’s not a miracle worker, but it’s the most comfortable lip product I own. For $22, it’s a solid upgrade from drugstore glosses, but it won’t replace your heavy-duty night mask.