Beurre Magnifique Reformulated: Richer or Ruined?

Cult Verdict
The cult plum oil got a new texture—here’s what changed and whether it’s still worth $130.
Expert Analysis · Honest Reviews · Real Results
1.🔍The Plum Oil Got Thicc

Okay so you know how Le Prunier‘s plum oil was basically water-thin magic? The new Beurre Magnifique is a whole different beast. It’s a solid balm now — like a scoop of frozen sorbet for your face.

And it costs $130. I had to sit down when I saw the texture change because the old one absorbed in literally 10 seconds. This one takes work. Here’s the honest breakdown.

2.🧪What You’re Actually Buying

It’s a whipped plum butter — the brand calls it a “beurre” — and it’s meant to replace both your moisturizer and your facial oil. The claim: more hydration than the original oil, locked in with a richer base.

1

The Whipped Texture

It’s dense and fluffy, like you’re scooping up cold frosting — but it melts into a silky oil once it hits skin.

2

The Scent Situation

Smells like plum jam and almonds. Not the fake fruity stuff — actually pleasant, like you raided a French bakery.

3

The Packaging

Heavy glass jar with a gold lid. It feels expensive on your shelf — but you’ll definitely want the spatula because your nails will not survive this.

a woman with a towel on her head and a jar of cream on her face

Photo: Kaeme / Unsplash

3.💆‍♀️Inside The Jar

It’s still plum oil at the core, but they’ve added some heavy hitters to justify the texture switch. The hero is still their cold-pressed plum oil — the stuff that made the original famous — but now it’s suspended in a buttery base that actually locks in moisture longer.

  • Plum Kernel Oil: Antioxidant-rich, soaks deep without clogging pores
  • Shea Butter: The occlusive layer that actually holds hydration in overnight
  • Squalane: Lightweight softening — keeps it from feeling greasy
  • Vitamin E: The stabilizer that keeps this from going rancid on your shelf
Cosmetic serums arranged on clear, circular plates

Photo: ibnu ihza / Unsplash

4.📊Texture & The First Week

First impression: this is NOT the same product. It’s heavier. You need to warm it between your palms or it just sits on your skin like a mask. But once you figure that out — it’s actually luxurious. A little goes absurdly far.

Week two surprise: my skin looked better in the morning than with the old oil. Like visibly plumper. But you have to be okay with a dewy, glow-y finish that doesn’t completely sink in. This is an overnight product, not a daytime one.

💡

One Thing: Warm it between your fingers for 10 full seconds before applying. If you skip this, you’ll be rubbing white streaks into your face like sunscreen that won’t blend.
topless woman with eyes closed

Photo: Ali Pazani / Unsplash

5.💬The Real Talk

My dry patches are gone. Like actually gone. But my T-zone is a little oilier in the morning than it was with the original. If you’re dry — you’ll cry with joy. If you’re combo or oily — proceed with caution.

Buy if
You have dry or dehydrated skin and want one product to replace three in your nighttime routine
⏭️

Skip if
You have oily skin or hate the feeling of anything sitting on your face while you sleep
💰

Worth it?
Yes for dry skin — this jar will last you 6+ months. No if you’re combo and will only use it in winter.
person holding amber glass bottle

Photo: Christin Hume / Unsplash

6.🏆Final Call

The reformulation isn’t ruined — it’s just grown up. Less elegant, more effective. If you loved the original for its featherlight feel, you’ll be disappointed. If you wanted something that actually does more, this is better.

8.2/10
Richer, heavier, but genuinely more hydrating
🛍️

Where to Buy: Get it directly from Le Prunier — they have a travel size for $45 if you’re not ready to commit to the full jar.