Is Florence by Mills Skin Glow Serum Better Than Drugstore?

Celebrity Check
Millie Bobby Brown’s serum costs twice as much as a drugstore dupe — but does it actually outperform it?
Expert Analysis · Honest Reviews · Real Results
1.💡It’s Not The Price

I bought Florence by Mills Skin Glow Serum fully expecting to hate it. Celebrity skincare rarely hits — it’s usually overpriced and under-formulated.

But here’s the thing nobody tells you: the glass bottle is heavy enough to break your bathroom tile. That’s not a flex. That’s a shipping nightmare I’m still bitter about.

2.🔬What $26 Gets You

It’s a lightweight, milky serum that’s supposed to “glow from within.” At $26 for 1 oz, it’s double the cost of a basic drugstore hyaluronic acid serum.

1

Squalane Base

Not greasy — sinks in before you finish blinking.

2

Niacinamide

Listed as a key ingredient, but it’s not the star. More like a backup dancer.

3

Mica Particles

Yeah, it has shimmer. Tiny, barely-there shimmer. Not makeup, just… deception.

white and black plastic bottle beside white heart shaped ornament

Photo: Viva Luna Studios / Unsplash

3.💸The Ingredient Sleuth

It’s clean-ish. No parabens, sulfates, or phthalates. But the hero ingredients are squalane (hydration), niacinamide (brightening), and aloe (soothing). Nothing groundbreaking.

  • Squalane: Locks in moisture without clogging pores
  • Niacinamide: Fades dark spots slowly — think weeks, not days
  • Aloe Vera: Calms redness instantly
  • Mica: Gives that fake glow that rinses off
Cosmetic serums arranged on clear, circular plates.

Photo: ibnu ihza / Unsplash

4.🧴The Texture Test

It’s watery — almost like thin milk. Absorbs in 8 seconds flat. No sticky residue, no tacky film. Smells vaguely like cucumber water that’s been sitting in the fridge too long.

Week 2: My skin looked fine. Not radiant, not dull. Just… fine. The shimmer settled into my smile lines once, which was a hard no.

💡

One Thing: Use it only in the AM. The mica catches light weird under warm evening lamps — you’ll look sweaty, not glowy.
silver spoon and fork on white surface

Photo: Content Pixie / Unsplash

5.📊The Real Results

After 3 weeks: hydration improved maybe 20%. No visible brightening. Shimmer gave a temporary illusion of glow — but wash it off, and you’re back to baseline.

Buy if
You’re a teen with normal skin who wants a cute bottle and a hint of shimmer.
⏭️

Skip if
You have acne, texture, or actual hyperpigmentation — this won’t touch it.
💰

Worth it?
No. The Ordinary’s squalane serum is $7 and does more.
black and white labeled bottle

Photo: Elsa Olofsson / Unsplash

6.🤔The Honest Verdict

It’s a fine entry-level serum that relies on optical tricks instead of real ingredients. Drugstore wins this round — and keeps the change.

5.5/10
Pretty bottle, weak formula
🛍️

Where to Buy: Ulta or the brand site. Try the travel size first — you’ll know by day 3 if it’s for you.