I slapped this on at 9am in my kitchen with yesterday’s mascara still on. It’s fine. Better than fine—it’s genuinely good.
The real flex? It doesn’t smell like the inside of a drugstore. It’s a soft vanilla that fades in 20 seconds, not a sugar bomb that lingers on your coffee cup.
$24. That’s the “accessible luxury” price point Kim wants you to think is a steal. The claim: “glass-like shine without the stickiness.” Bold words for a gloss in a post-Fenty world.
The Wand Shape
It’s flat like a spatula, which sounds weird but actually hugs your bottom lip perfectly. No more poking yourself in the nose.
Pigment Load
One swipe is a sheer tint. Two swipes is a full-on color that rivals my $38 Tom Ford. The shade “Nude Glow” is basically my lips but better in a tube.
The Sticky Test
I pressed my lips together 47 times. Zero tack. My hair didn’t get caught in it during a windy walk. That alone is worth $24.
Photo: Mockup Free / Unsplash
It’s not just glorified vaseline. The formula has actual skincare thinking behind it—makes sense since Kim’s whole brand is “I got my glow back.” The shine isn’t just oil sitting on top; it’s absorbed into the lip so the color stays even when the gloss fades.
- Hyaluronic Acid: Plumps the lip surface so lines look blurred, not filled
- Peptides: Keeps the lip skin bouncy so it doesn’t crack under the gloss
- Jojoba Oil: Gives that wet-look shine without being greasy
- Vitamin E: Stops the color from settling into fine lines by afternoon
Photo: Elsa Olofsson / Unsplash
First swipe: cold metal on the lips, then a slick that feels like melted butter that’s been chilled—thick enough to know it’s there, light enough to forget. The color melts in 30 seconds flat.
Two weeks in, the tube’s already half gone. I’m using it like a lip balm because it’s THAT comfortable. The downside? It’s not a 12-hour lipstick. You’ll reapply after eating. It’s a gloss, not a tattoo.
Photo: pmv chamara / Unsplash
My lips look fuller without the plumping burn. The color fades evenly, not in weird patches. But the shine? It’s a soft glow, not a glass-like mirror—so if you want that “wet look” hype, you’ll be disappointed.
Photo: Tato Lopez / Unsplash
It’s better than half my luxury lip collection and worse than my favorite $9 elf gloss for everyday wear. Kim didn’t reinvent the wheel—she just made it feel expensive.