I bought Tower 28 Beauty LipSoftie because TikTok told me to. Then I realized it’s actually bad at being a lip oil — way too sticky, barely any tint.
But here’s the thing: it’s incredible at literally everything else. Five uses that actually work better than the original job.
It’s $16, smells like a peach Ring Pop, and the applicator is a squishy silicone donut. The brand calls it “nourishing.” I call it “thick enough to tile a bathroom.”
Cuticle Rescue
Dab one drop on a hangnail and it disappears in 20 seconds — no greasy residue on your keyboard
Cream Highlighter
Pat a tiny dot on cheekbones and it gives that wet-glass look without glitter. Lasts 4 hours on my oily skin.
Flyaway Tamer
Run the wand over baby hairs and they stay flat through humidity. Works better than my $30 hair wax.
Photo: marianela / Unsplash
Four oils, one of which is castor oil — the same stuff people put on their eyelashes. It’s not revolutionary, just smartly mixed. No fragrance, no alcohol, no nonsense.
- Castor oil: thickens and coats everything it touches
- Jojoba oil: mimics skin’s natural sebum so it actually absorbs
- Avocado oil: sinks in fast, doesn’t sit on top
- Vitamin E: cheap stabilizer but keeps it from going rancid
Photo: The Design Lady / Unsplash
First touch: like honey that forgot to be runny. It pulls when you open the tube. But spread it thin — on skin, not lips — and it melts into a silky slip that disappears.
Week 3: my cuticles stopped peeling. My cheekbones caught light at a dinner party. My flyaways didn’t budge through a sweaty subway ride. I’m annoyed at how good it is at everything except its main job.
Photo: pmv chamara / Unsplash
Measurable: cuticles stopped fraying in 5 days. Cheek highlight lasted 6 hours on dry skin, 4 on oily. Flyaways stayed down for a full workday.
Unchanged: my lips are still chapped. This oil is a liar on lips.
Photo: Igor Rand / Unsplash
Buy it for your cuticles and cheekbones, not your mouth. It’s a multi-tool in a lip-shaped package — and that’s actually fine.